I led the creative strategy for the Children’s Allergy franchise, overseeing the development of a cohesive, child-focused experience across multiple touchpoints. This included concepting and designing the HCP-facing website, developing a children’s storybook, and ensuring that all assets worked together to engage young audiences and their caregivers. My approach centered on creating an intuitive, educational, and emotionally resonant journey that helped simplify complex medical information while maintaining a consistent brand voice across digital and print channels.