CLIENT: ZOETIS

BRAND: APOQUEL

I led the expanded execution of the nationally televised “Talking Dog” campaign featuring Phil, our beloved pug, transforming it into a greater digital experience. Collaborating closely with the team, we developed an interactive extension that invited pet owners to make their own dogs the star. The platform allowed users to upload a photo, choose custom dialogue and voice tone, and instantly receive a professionally produced 15-second spot. Optimized for social sharing, this personalized content increased engagement, broadened the campaign’s reach, and strengthened brand affinity.