CLIENT: ZOETIS

BRAND: APOQUEL

I led the expanded execution of the nationally televised “Talking Dog” campaign featuring Phil, our beloved pug, transforming it into a greater digital experience that went on to win Gold at the PM360 Awards. Collaborating closely with the team, we developed an interactive extension that invited pet owners to make their own dogs the star. The platform allowed users to upload a photo, choose custom dialogue and voice tone, and instantly receive a professionally produced 15-second spot. Optimized for social sharing, this personalized content increased engagement, broadened the campaign’s reach, and strengthened brand affinity.