CLIENT: Biogen

BRAND: Above Brand Website

I developed an above-brand website for Biogen focused on raising awareness around the diagnosis of Alzheimer’s disease, centering on the scientific discovery that amyloid beta is a key culprit. Building on the campaign’s core idea, I translated its clean yet shocking visual language into a digital experience that drew attention to the breakthrough while maintaining a professional, credible tone. Muted background colors created a calm, clinical environment, allowing the bold visuals and key messages to stand out, guiding healthcare professionals and caregivers through the story with impact and clarity.