CLIENT: Roche

BRAND: ACCU-CHECK® Solo

I led the concepting of this parallax website, building a visually immersive product story that highlighted the insulin pump’s ease of application on the arm and its seamless integration with the Accu-Chek digital platform. My approach combined product-focused storytelling with interactive scrolling to guide users through each step of the experience, ensuring the design not only showcased the technology’s features but also conveyed its simplicity and synergy in a compelling, user-friendly way.