Client: LEO Pharmaceuticals
Brand: TRALOKINUMAB

This unbranded experience for Tralokinumab was a convention initiative inclusive of banner ads, a content capsule, and trade ads, all driving users to visit our booth where our audience would be given a magnifying glass that contained a phone. Their objective was to act as a detective and gather clues through a series of interactive augmented reality experiences. Upon completion of their task, they were guided to a tabletop experience activated by the magnifying glass where they would finalize and identify the prime suspect in atopic dermatitis.

The consistent line at the booth, and average engagement time of 10 minutes per individual, for the entire 3 day event, made this booth experience a huge success.