I led the concept development and full execution of the “It Only Takes One” campaign, crafting a compelling narrative around a single mosquito landing on a dog’s nose to illustrate the ease of heartworm transmission without proper protection. I oversaw the creation of the 3D-modeled and animated mosquito, ensuring its seamless integration across all marketing channels. Under my leadership, the campaign expanded to include a nationally televised commercial featured on multiple live streaming platforms, skillfully using humor to engage audiences and emphasize the importance of protecting pets from heartworm disease.